ECOMMERCE PLATFORM
A TRAINER SOURCING COMPANY WITH AN ECOMMERCE PRESENCE
PROJECT DESCRIPTION
The client wished to create a successful online presence to increase monthly sales with foundations set up for scalability.
Timeline
The project began with initial strategy planning and launched as a final product within 7 months
Background
Gwent Grails primarily focuses on sourcing custom shoes for their customers, they sold stock on platforms such as eBay & Depop. I informed Gwent Grails of the benefits and potential successes they could expect with a custom platform to update their current business model.
PROCESS
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted market research to identify existing competitors and user preferences. Defined target audience segments and outlined key features based on user needs and market trends.
Design & Prototyping
Using Jakob's UX Law to create a modern and trendy UI prototype.
Implementation
Using knowledge of SEO principles and WooComerce plugins to develop a smooth UX experience that also reflected the company's brand identity.
Testing & Optimization
Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the app based on usability metrics and user satisfaction.
SOLUTION
The resulting website presented a distinguishable brand identity and represented the company's core values. The product provided an error-free ecommerce experience for customers due to best UX/UI practices.
Seamless UX
An ecommerce experience that received positive feedback during testing and the live product.
Custom Sourcing
Form
A section to allow users to request stock that is unique and/or not on the current site.
Variant Products
Sourcing trainers in certain sizes can change the overall cost. Variations to products were added to the sale price is reflective of the selected size and presented on the product page before adding to cart.
Results
The website launched without any errors. It increased Gwent Grail's monthly sales by 80%.